To create a complete digital presence that makes Dorte Juul's hand-painted art accessible to a wider audience. The goal was to develop a user-friendly Shopify webshop combined with a strong Instagram presence and targeted META Ads campaigns that convert art enthusiasts into buyers — while conveying the artist's unique style and personal story.
Design and development of a visually strong Shopify webshop with a focus on details, colors, and artistic expression.
Establishment and management of Instagram with a focus on the creative process, new works, and engagement.
Setup of META Ads campaigns targeted at art enthusiasts and interior design lovers to drive direct sales.
Structuring the product catalog with intuitive navigation between types (Acrylic, Oil, Texture Art, etc.).
Content creation focusing on letting the artworks speak for themselves through a clean and elegant aesthetic.
A professional art platform that highlights each work's unique expression and quality.
Organic growth on Instagram with engagement from relevant art-interested followers.
META Ads campaigns driving targeted traffic and sales directly from social media to the webshop.
A cohesive digital presence that supports the artist's professional expression.
A functional ordering solution for personal commissions alongside sales of existing works.