To create a modern e-commerce platform that reflects Kystnær's authentic universe of handmade skincare products from the Danish coast. The goal was to develop a user-friendly Shopify webshop that supports both growth and scalability, while conveying the brand's story of natural ingredients, sustainability, and coastal raw materials — and converting visitors into loyal customers.
Design and development of a conversion-optimized Shopify webshop with a focus on user experience and the customer journey.
Structuring of the product catalog with clear navigation between product series (Sea Buckthorn, Rosehip, Seaweed, etc.) and gift sets.
Implementation of intuitive filtering and product displays, making it easy for customers to find the right product.
Integration of Trustpilot reviews directly on the website to strengthen credibility and conversion.
Visual design created based on Kystnær's DNA – natural, authentic, and with the calm aesthetic of the coast.
A professional e-commerce platform that scales with the company's growth.
Clear product structure and navigation through an expanding product range.
Integrated review system with 4.9 stars and over 285 reviews, strengthening sales.
A webshop that communicates the story of handmade quality and sustainability.
A strong online presence that supports their position as a recognized Danish producer.