To establish Pier 3 as Copenhagen's preferred Mediterranean destination through a strong digital presence. The goal was to create a cohesive digital strategy that combined organic social media with targeted advertising to drive more bookings and build a loyal community around the restaurant's unique concept – Mediterranean food with a Nordic twist and breathtaking harbor views.
Establishment and management of Pier 3’s social media with a focus on consistent storytelling and engagement.
Production of photo and video content highlighting the restaurant's atmosphere, signature dishes, and location.
Setup and ongoing optimization of META Ads focusing on local bookings and brand awareness.
Implementation of Google Ads campaigns to capture search traffic for relevant restaurant searches in Copenhagen.
Strategic planning of campaigns for special events such as oysters & champagne Saturdays and wine tastings.
A strong and recognizable social media presence with growth in followers and engagement.
Continuous traffic and bookings generated through targeted META and Google Ads campaigns.
A clear visual identity that reflects the restaurant's Mediterranean inspiration and unique atmosphere.
Increased visibility in the local area and among target groups seeking special dining experiences.
Established position as a recognized destination in Nordhavn with a strong digital presence.