To create a unified and recognizable brand identity for WOMO — an influencer marketing platform that connects companies in the hospitality industry with content creators in Denmark and Spain. The goal was to clarify the concept and strengthen WOMO's position as a trustworthy and modern tool for companies and influencers.
Studio 404 developed a complete visual universe and brand strategy for WOMO. We designed the logo, color palette, and layout system, built a new website focusing on conversion and clear communication, and set up a social media strategy that highlights WOMO's partners and creators. Furthermore, we developed content plans, copywriting, and advertising, ensuring the brand had a consistent voice across platforms.
A professional and sharp brand expression that differentiates WOMO from traditional agencies and makes it easy for both companies and creators to understand the value. The new identity has strengthened WOMO's credibility, increased the number of partners, and created a significantly more consistent digital expression across channels.